Changes at "Logiq Media (www.logiq.media)"

Logiq Media builds traction systems for the cause-driven sector. We work with NGOs, independent media and civic institutions that struggle to connect beyond their core supporters. Our methodology, Impact Engineering, combines audience-first design, live-environment testing and traction metrics to help organizations reach the “missing middle” ... this is the skeptical or disengaged publics who rarely encounter their messages.

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+Instead of chasing vanity metrics or raising awareness in echo chambers, we design measurable traction: strategies that prove relevance, rebuild trust and expand societal influence. Recent projects with ActionAid, UN OHCHR and others have shown that it is possible to increase engagement with mainstream audiences by over 40% without increasing ad spend.

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+We are based in Germany, Denmark and Jordan, and we see ourselves less as an agency than as builders of civic traction infrastructure. Our goal is simple: to upgrade how good ideas travel in a fragmented, polarized media environment... because traction, not volume, is what shapes societies

Organisation

inspiration

How civic tech can solve the downfall of democracy...